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J.C. Penney Company, Inc. today announced its sponsorship of country music star Blake Shelton’s 2014 “Ten Times Crazier” tour. As part of the sponsorship, JCPenney will build on its partnership with Shelton, a JCPenney Cares Ambassador since 2012, to raise awareness and support for America’s troops and military families through donations to the United Service Organizations (USO).
As a JCPenney Cares Ambassador, Shelton has been integral in drumming up support for the retailer’s “round up” efforts supporting the USO. In July 2012 and December 2013, JCPenney customers were invited to round up their JCPenney purchases to the nearest dollar to support the USO. With help from its customers, JCPenney has been able to raise more than $5 million for the USO.
“JCPenney has a long standing relationship with the USO and we’re thrilled to continue to work with Blake to show our combined passion and dedication to our incredible military men, women and their families,” said Debra Berman, senior vice president of marketing for JCPenney.
From June 20-Oct. 5 during the “Ten Times Crazier” tour, JCPenney and Shelton aim to raise awareness and funds though a tweet-to-donate social media campaign inviting shoppers and fans to use #JCPandBlake4USO and tag @JCPenney in their social media posts. For every post, JCPenney will donate $1 to the USO, up to $200,000. JCPenney will promote the campaign with a PSA video featuring Shelton that will air before each concert. Additionally, JCPenney will be continuing its military support by offering an extra 20 percent off to all current and former military personnel and family members this Fourth of July holiday. The coupon can be found at jcpenney.com/military and will be valid for store purchases from July 2-6.
“Our troops are out there every single day protecting our country and I’m proud to do my part with JCPenney to support and salute them for everything they do,” said Blake Shelton. “I’m just blown away by their spirit, determination and loyalty to our country, and this is just one way to say thank you to them.” For a sneak peak at Shelton’s public service announcement click on the link below.
