You Make It Easy: How Jason Aldean’s "mini-me" is increasing his popularity on social media

BBR Music GroupIf Jason Aldean‘s social media profile has expanded lately, the two-time ACM Entertainer of the Year admits he’s probably not the one who can take the credit for it.  It seems the credit should go to Jason’s nearly-four-month-old son Memphis, who by most accounts is the singer’s “mini-me.”

“Man, it’s crazy, the people that, you know, sort of follow us to keep up with him,” Jason tells ABC Radio. “He’s cool. I think he’s kinda won a lot of people over since he’s been here.”

While the “You Make It Easy” hitmaker is a willing participant, he says it’s his wife Brittany who’s the brains behind their social media presence.

“My wife’s really great at that stuff,” Jason explains. “She’s way better…than I am. You know, she does a really good job of sort of keeping people updated on what’s going on with not only her and I, but him, and just in our family in general. So, I give her a lot of credit for sort of showing everybody that side of our life.”

From time to time, the new mom also shares products that have been particularly helpful to her. Take for example, a recent post showcasing a pillow that swaddles Memphis when you lay him down.

“I tried to get in it too,” Jason laughs. “And it’s a little small. But that thing’s a life saver. I don’t even know what it’s called. I just know he loves that thing.”

Jason’s new album, Rearview Town, comes out April 13. Two days later, he vies for his third consecutive Entertainer of the Year trophy at the 53^rd Academy of Country Music Awards.

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